I’ve been obsessed with Eugene’s insightful and razor sharp cultural analysis reels on Instagram and Tiktok - along with literally millions of others who watch them. 

Eugene Healey is a strategist whose insights help brands, individuals and organisations make sense of the soup that is culture, consumerism, taste, aesthetics and social media. He is also a gifted keynote speaker and original thinker - sharing ideas in his substack Considered Chaos. He was a lecturer at the Melbourne Business School and continues to use his content as a way to educate. 

He asks questions like: How can you have authenticity in environments that are about performance? Something I think about A LOT in terms of how I can show up in spaces driven by algorithms. What is status anxiety? Are we living to be perceived? Are we on social media to consume fiction or reality? What is Netflexification? We explore all of this and more in this episode. 

In this episode we cover: 

• Growing up an Asian immigrant in New Zealand 
• Is ‘hard work’ a virtue? 
• Selling ideas: discovering brand strategy as a career 
• Learning how to perform intelligence 
• Putting ‘authenticity’ as a concept in the bin 
• ‘Don’t lose yourself in self-analysis’
• How to make your career EXACTLY what you want it to be 

Mentions:

Filterworld: How Algorithms Make Everything the Same by Kyle Chayka 

The Picture of Dorian Gray by Oscar Wilde 

Eugene Healey on vulnerability for The Guardian

Tony Wang 

Matt Klein on The Slow Down

Links: 

https://www.instagram.com/eugbrandstrat/ 

https://www.eugenehealey.com/