⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

✨ The 6-Step Belief-Shifting Framework

📺 3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising

📺 "Sequence of Beliefs" from Dan Kennedy, Clayton Makepeace, and Roy Furr

🔗 Breakthrough Advertising by Eugene Schwartz

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe on YouTube

🎧 Subscribe to the Podcast

📧 Subscribe by Email

👉 CopyMentor 1-on-1 Coaching with Roy

Gradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists…

It’s all about the “Sequence of Beliefs”...

And how to meet your prospect where they’re at — the conversation currently going on in their head — their current beliefs…

And lay out a path that leads, inevitably, to the point where they feel they must buy whatever it is that you’re offering.

This builds on my episode yesterday, where I talked about the 3 Dimensions of Buyer Psychology…

Turning it into a how-to lesson on making the sale.

Eugene Schwartz's "Gradualization" Technique Makes You A Better Copywriter

Yours for bigger breakthroughs,

Roy Furr