Rowan Aldean, pivoted from Casa Platforms' AI rental agent after recognising he skipped steps on Nathan Barry's "ladders of wealth creation," moving from agency work directly to consumer products without building the foundational SaaS experience that creates sustainable value rather than merely capturing it. Born in Iraq and formerly at Checkout, he's now developing software-as-a-service targeting the 70% of global business still conducted offline, focusing on real-world operators rather than tech professionals through multi-agent AI systems that optimise existing business operations. His critique of Europe centres on aristocratic legacy systems where success often depends on family connections and backdoor relationships, contrasting with America's meritocratic ideology that encourages betting on underdogs, despite both regions having class structures. After experiencing Silicon Valley's superior cadence where failure happens faster, ideas churn quicker, and comparison-driven motivation accelerates growth. Rowan advocates for European capital allocators to spend months observing US ecosystems without building personal brands, arguing that Europe's risk-averse culture stems from historical service-oriented economies that didn't reward cross-class collaboration. His Middle Eastern background reinforces tribal-over-individual values, prioritising team alignment and ethical behaviour over purely wealth-driven decisions, while building his US-focused company from the UK to leverage untapped European talent without Silicon Valley's inflated costs.