In this episode of Tech Talks: The BotPod, Danielle Blake, Senior Consultant, Autonomy & Robotics, is joined by Fernando Fandiño Oliver, Senior Vice President for EMEA at The Mobile Robot Company, to explore what it takes to scale robotics businesses across Europe, the Middle East, and Africa.

With a career spanning start-ups, scale-ups, and multinational organisations, Fernando shares his journey building go-to-market strategies for robotics companies and helping expand autonomous mobile robot solutions across international markets.

The conversation dives into product–market fit, proving ROI, navigating enterprise partnerships, and the cultural nuances that shape how robotics is adopted across different regions. Fernando also shares lessons founders often underestimate when expanding internationally and what it really takes to build sustainable growth in the robotics industry.

To speak to this episode’s host, Danielle Blake, email her at: [email protected]