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Eva Goicochea: Redefining Intimacy, Retail, and Resilience
In this episode of Creative Coordinates, we sit down with Eva Goicochea, founder and CEO of Maude, a modern intimacy brand reshaping how we think about closeness, wellness, and connection. From launching the company in 2018 to seeing Maude featured in the Design Museum at the Louvre, Eva shares how she built a mission-led company that blends product, content, and culture.
We talk about Maude’s evolution from early direct-to-consumer days to navigating retail partnerships, building a strong content engine, and creating Founders Weekend, a retreat-turned-community for 250+ entrepreneurs. Eva reflects on the challenges of leading in a still-stigmatized category, balancing creativity with investor expectations, and finding resilience as a founder.
🎙️ Highlights:
– How Maude landed in the Design Museum at the Louvre
– The meaning of intimacy (and how design, sound, and daily rituals play into it)
– The origins and growth of Founders Weekend
– Lessons on resilience, retail expansion, and building a mission-led brand
– What’s next for Maude: new retail channels, creative extensions, and big ideas for the future
📍Recorded at WSA—where creativity meets community.
View all episodes
By WSAIn this episode of Creative Coordinates, we sit down with Eva Goicochea, founder and CEO of Maude, a modern intimacy brand reshaping how we think about closeness, wellness, and connection. From launching the company in 2018 to seeing Maude featured in the Design Museum at the Louvre, Eva shares how she built a mission-led company that blends product, content, and culture.
We talk about Maude’s evolution from early direct-to-consumer days to navigating retail partnerships, building a strong content engine, and creating Founders Weekend, a retreat-turned-community for 250+ entrepreneurs. Eva reflects on the challenges of leading in a still-stigmatized category, balancing creativity with investor expectations, and finding resilience as a founder.
🎙️ Highlights:
– How Maude landed in the Design Museum at the Louvre
– The meaning of intimacy (and how design, sound, and daily rituals play into it)
– The origins and growth of Founders Weekend
– Lessons on resilience, retail expansion, and building a mission-led brand
– What’s next for Maude: new retail channels, creative extensions, and big ideas for the future
📍Recorded at WSA—where creativity meets community.