Eva Nidecker, owner of Open Ride, some of you have heard her on Radio Energy, some of you have seen her on SRF and some of you have met her at Open Ride, the new ride studio at Europaallee in Zürich. She practices and creates magic, she’s forever curious, she pushes through the challenges and she doesn’t stop. Having built a career in media she had the lightbulb moment of creating her own ride studio purely from her love of riding and here we are in the studio, chatting about having an initial idea and breathing life into the project, finding the right person to partner with, choosing what to offer in terms of product and service, better than sex, consistency, battling stress, fitting into society and so much more.

Find and connect with us on social:

@evanidecker

@openride_

@juliettamarie