The CMO Show

Eva Ross on understanding impact at Sendle (B Corp)


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Eva Ross, CMO at Sendle, sits down with host Mark Jones to discuss understanding the multifaceted impact of a business, what it takes to build a sustainable brand, and how marketers can amplify their impact through storytelling.

Resources

  • B Corporation Australia & New Zealand
  • B Corp = Better Business - Sendle
  • Sendle creates stickers of Aussie animals wearing gas masks to challenge Australia Post's carbon offset announcement

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  • Ryan Barlow on brand responsibility at McGrath Foundation
  • Suzana Ristevski on simplifying complexity at NAB
  • Amy Smith on brand purpose at T2 Tea
...more
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