Evala is asking users to care enough to curate a dataset before they've seen a single result. | That's not a self-serve funnel — that's a consulting engagement that forgot to charge. | The product is basically a beauty pageant for AI models — except the judges are your own messy CSV files and the winner is whoever hallucinates least.

Sources from Lenny's Newsletter and Podcast: GTM motions of 30 B2B SaaS companies (Newsletter), How to kickstart and scale a consumer business—Step 5: RETAIN: Iterate until enough people stick around (Newsletter)