How to evaluate the social impact of a digitization policy of a Museum? In this EvalEdge episode, hosts Marco Lorenzoni and Alena Lappo interview Dr. Erica Melloni and Dr. Ludovico Solima about their evaluation of this aspect of Naples' National Archaeology Museum, conducted in 2020. Faced with challenges defining wellbeing and limitations from COVID-19, Erica and Ludovico tailored an evaluation approach using available secondary data. Within the frame of their evaluation, the definition of social impact include reputation, connectedness, and emotional resonance. Erica and Ludovico share lessons for leveraging digitization, stressing that museums must listen to staff, local communities, and online audiences to steer strategy.