Episode: 24

Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

More from the magazine: 
https://www.legalmarketing.org/strategies

Episode: 24 Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective. More from the magazine: https://www.legalmarketing.org/strategies

Episode: 24

Amber Bollman, business development manager at Barnes &amp; Thornburg, and Yolanda Cartusciello, partner at PP&amp;C Consulting (formerly Bernero &amp; Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

More from the magazine: 
https://www.legalmarketing.org/strategies

Evaluating and Enhancing Client Value

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

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Evaluating and Enhancing Client Value

Evaluating and Enhancing Client Value