Understanding the psychology as to why an owner is selling their business is a key component of consideration for when developing a business valuation. Like an onion, you need to peel back the layers and understand the reasons for selling. Is it time for the owner to start a new chapter in life? Are there health concerns? Did the state force a sale due to a divorce or is the industry in decline? M&A expert, Joe Braier, explains how a large variety of factors are at play when developing an accurate valuation.

Host: Cress Diglio

Guest: Joe Braier, M&A Advisor and Certified Business Appraiser

Lakes Business Group Inc.