Join us this episode as we explore the world of event marketing and festival promotion with a seasoned expert. Evan Bailey, Vice President and Marketing Director of Disco Donnie, shares his journey in the entertainment industry and the company's significance in the electronic dance music scene. Gain insights into successful marketing strategies, the evolving landscape influenced by platforms like TikTok and Instagram, and the power of social media in driving conversions. Discover effective channels for direct ticket sales and tailored approaches for different event sub-genres. Learn about incorporating SMS marketing, attendee engagement, ambassador programs, managing costs, and balancing competitiveness. Evan also shares predictions on upcoming trends and changes in event marketing. Don't miss this engaging discussion filled with valuable perspectives on sponsorships and brand partnerships within the entertainment industry.