In this episode of the Peerbound Podcast, we hear from Evan Hamilton, the Director of Community at HubSpot. As an experienced community and customer experience professional, Hamilton shares his insights into the evolution of the internet and how it has affected community building. He stresses the importance of communities being used for creating intention, driving a specific purpose, and amplifying business results rather than just existing for the sake of it. Hamilton also shares details about his role at Reddit, his course on community engagement, and how communities are structured at HubSpot. Towards the end, he provides his thoughts on how AI might impact the future of community engagement and job prospects.

• (01:01) Evan's Insights on the Evolution of Community
• (03:42) The Importance of Delivering Value in Communities
• (07:36) Evan's Journey into Community Marketing
• (09:50) Evan's Experience at Reddit
• (12:23) The Challenges of Managing Reddit's Community
• (14:18) Transition to HubSpot
• (16:10) The Impact of AI on Community Building
• (18:12) Creating a Targeted Community
• (19:52) The Potent Power and Limitations of AI Content Creation
• (24:32) The Role of Community in Business
• (27:18) The Impact of AI on Jobs
• (31:04) Evan’s Community Resources and Courses
• (33:02) Rapid Fire Round

Stay tuned through the end of the show (32:38) to learn: 

• What animal you should gift Evan for Christmas.
• Which sauce Evan does not think belongs on pizza.
• Who Evan thinks we should interview next.

Be sure to check out Evan’s community content: 

Community Manager Breakfast - Weekly Newsletter

Driving Business Impact with Community - Maven Course

Featuring:

Evan Hamilton (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

Follow us:

LinkedIn

Tune in:

Apple Podcasts

Spotify