Cardiff School of Art & Design

Evan Prichard: Can Second-Hand Clothing Markets Support a Circular Economy?

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This episode features a conversation with Evan Prichard, a final year undergraduate student on the BA (Hons) Graphic Communication course at Cardiff School of Art & Design, about their final year research which investigates the trade of second-hand clothing across different continental markets and how businesses can utilise these specific markets to promote a circular economy.

Evan discusses his own experiences as an entrepreneur in the realm of the second-hand clothing and how the Creative Enterprise Research Proposal he produced as a part of his studies has benefitted him moving forward.

In conversation with Evan Prichard are David Wrenne and Sarah Smith

You can find out more about Evan’s work via their website evanprichard.com and or via their Instagram @evan.prichard

If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting:

  • Ek Styvén, M. and Mariani, M.M. (2020). Understanding the Itention to Buy Secondhand Clothing on Sharing Economy platforms: the Influence of sustainability, Distance from the Consumption system, and Economic Motivations. Psychology & Marketing, 37(5), pp.724–739. doi: https://doi.org/10.1002/mar.21334.
  • Palomo-Domínguez, I., Elías-Zambrano, R. and Álvarez-Rodríguez, V. (2023). Gen Z’s Motivations Towards Sustainable Fashion and Eco-Friendly Brand Attributes: the Case of Vinted. Sustainability, [online] 15(11), p.8753. doi: https://doi.org/10.3390/su15118753.
  • Xu, Y., Chen, Y., Burman, R. and Zhao, H. (2014). Second-hand Clothing consumption: a cross-cultural Comparison between American and Chinese Young Consumers. International Journal of Consumer Studies, 38(6), pp.670–677.


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