Evan A. Schnidman, Ph.D. is the founder and Managing Partner of Scientifico, a venture studio designed to introduce scientific rigor into the art of building and scaling companies. Prior to Scientifico, Evan was the founder and CEO of Prattle, and after Prattle was acquired by Liquidnet, Evan was the Head of Data Innovation at Liquidnet. Evan started his career as an academic, earning his PhD from Harvard University with research focused on modeling small group decision-making.