In this Exponential 2013 podcast, Bobby Harrington speaks discusses evangelism vs discipleship.

We are not told to make converts, but disciples. Learn how to think about "pre-conversion discipleship" instead of "evangelism." This simple shifts leads to a different approach. It especially helps us to see that conversion is the most important step in the discipleship journey. If we focus on the whole discipleship journey, we will lead people on a more holistic conversion experience. People who come to know the gospel in this way will be better prepared for the kingdom life, here and now. Presented by the co-author of the conference theme book, DiscipleShift and a leader in the Relational Discipleship Network.