Creating a powerful brand can seem like magic dust. We know it when we experience it, but how do we create one for our own organization that makes a real impact - especially in a world with communication overload.

Host Mary Foley talks with Laura Wagner, Co-owner and Chief Creative at Studio WY about what it takes to create brand magic.

Listen and learn:

- The real difference between branding, marketing and sales
- How to truly know if you have a good brand
- What to look for in a brand audit
- How Laura and her team came up with EVB’s “Big Believers in Small Business”
- The risk of not paying attention to your brand