In recent years, the effects of digitalization are starting to appear. Sensor data and algorithms recognize who you are and then open the apartment door and turn on the lights. Data-driven AI helps you find what you want on Google, Amazon and Netflix. Datafication is everywhere. In this Medea Vox episode, Sarah Pink and Maria Engberg discuss the pitfalls of data-driven decision making, ethical data futures, and how people – of course – will tinker with the algorithms in their autonomous vehicles.