Event planners everywhere now have the power of harnessing the immense potential of event apps. These handy platforms are great tools to help attendees engage with each other and make the most out of what you’re offering, but doubts on how to increase the adoption rates, and how to successfully implement the apps still loom over the industry. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end.

In this week’s Event Tech Podcast, Will Curran and Brandt Krueger are joined by Lindsay Martin-Bilbrey of Pathable. The three discuss best practices of the implementation and use of event apps, in an effort to increase adoption rates. Join them while they tackle the why’s and how’s of event apps! And to make sure you never miss an episode, subscribe to the Event Tech Podcast here.

• Pathable