The peak-end rule, something that happens at every event. Instead of judging an experience based on a whole, people tend to judge based on how they felt at its peak and at its end.

That's where Jen Gilhoi comes in. Event consultant and founder of Sparktrack, Jen has been helping event planners leave lasting impressions before their event has even started.

"If you’re an event planner coming off an event and haven’t thought about what you’re going to send out the next day, that’s a challenge. Set that immediacy. People are going to take more action than they would three to five days later."

We discuss the rewards of a recap such as creating meaningful connections, ROI for speakers and marketing to potential attendees.