40% of B2B technology budgets was earmarked for event marketing in 2020 according to industry estimates.

And in the space of two weeks that all evaporated.

Or did it?

Contact level™ third-party intent data can capture engagement with canceled, postponed, future and yes, even virtual events.

That means identifying folks who are engaged with competitors' and industry events, and special playbooks for organizers looking to create new revenue streams, sponsors and other marketers.