This is the entire compilation of the interview with Ruud Janssen. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas,

An overview of the book: 

Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, one can identify where and for whom the event can be innovated. It is a handbook to document, discuss, and design events worth attending, and illustrates good event design.