Chrisitine Stay, Marketing Project Manager for OnWrd & UpWrd, joined the A100 podcast to share her insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.

She shares the three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice she has for associations when it comes to booth design, leave behinds and deadlines.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100