This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions.

Now I don’t know about you, but actually I found this year’s version was more intriguing than previous ones. Perhaps it was because I’m studying all kinds of virtual events anyway, but I think it was more because they were forced to innovate and re-imagine the “we’ve always done it this way” mentality that can be so ingrained in any organization.

So regardless of your personal politics, I invite you to set those aside while we simply focus on the strategies behind each of the conventions, and the experiences they created.