There's no single right way to do events. But after three years of experimenting with conferences, dinners, and online community gatherings, Philippe Boutrous has found plenty of wrong ones.

In this episode, Rob sits down with Philippe, cofounder of GetWhys, to get candid about what early-stage startups get wrong when they bet on events as a growth channel - from expensive conference sponsorships that go nowhere to in-person dinners that miss the mark. The conversation gets practical fast: whether to sponsor or skip major conferences, how to design events that generate real pipeline, who to bring from your team & who to leave at home, and why online community events are more valuable than most founders think.

If you're a founder or early-stage marketing leader trying to figure out where events fit in your go-to-market, this episode will save you time, money, and at least a few awkward dinners.