In this second solocast, Mark discusses event strategies and shares some of the common issues marketers encounter in producing events. Sponsorships, finances, staffing shortages, timeframes, current events, and social factors are a few things to take into account. It's never too early to begin strategizing and planning for your event.  

0:31        Solocast  
1:25        Lead Times and Budgets 
2:35        Staffing Shortage  
3:10        Timeline  
5:00        Defining Success  
5:50        Finding the Ideal Event Date  
7:45        Summation  
9:15        Outro  

Mark Testa  
https://www.markstephenagency.com
[email protected]
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea 
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

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