We’re doing too much. We’re rushing and we’re struggling to measure success” sighs James Houselander, EMEA Marketing Director Hewlett Packard Enterprise Aruba Networks - this weeks esteemed Bums on Seats guest. “However, there is one HPE story has enabled Aruba Networks to leverage a fully engaged, wider audience.”

James, Dom & Martin dive head-first into discussions around openly sharing event strategy with sales, marketing, and channel - sharing responsibility to vastly improve outcomes and how content, networking and experience combine to guarantee a powerful event.

If you’re struggling to align sales, marketing to improve event outcomes, you need to listen to this episode. James brings experience, proven success stories and a sense of humour to this episode.