"We're seeing a lot of organizations think differently about the data they're collecting as they are looking to hybrid. It's an excellent way for organizations to reach broader audiences, collect more data on their audiences, and create more content to accelerate wherever they are in the customer journey.

We can create or capture those behavioral metrics and the trends that we're seeing across the client base. We can recommend and provide some tangible metrics regarding how they compare to some of the other events that we're seeing. That's powerful. It helps us advise our client base about what they should be expecting, especially as we go into hybrid.

There's always a qualitative component to it where there may be a couple of caveats and what might look different. It helps gauge what good looks like for engagement, what you expect, and how you use that to optimize and raise the bar on your events.”

- Ashleigh Cook, SVP of Marketing, RainFocus

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