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Events Without Borders: Insights from South Africa and Mexico
Live from IMEX Frankfurt, Eventful Encounters gathered two global voices to explore how business events are being strategically embedded into national economic growth. Carlos Martinez (Mexico City Tourism Fund) and Glenton de Kock (South African Association for the Conference Industry - SAACI) [AB1] unpacked how infrastructure, policy alignment, and community engagement are turning events into long-term investments.
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By Eastside RoomsLive from IMEX Frankfurt, Eventful Encounters gathered two global voices to explore how business events are being strategically embedded into national economic growth. Carlos Martinez (Mexico City Tourism Fund) and Glenton de Kock (South African Association for the Conference Industry - SAACI) [AB1] unpacked how infrastructure, policy alignment, and community engagement are turning events into long-term investments.