The creator of multiple billion-dollar products, Michael Casey, joins the show to share his story as well as his approach to business and new ideas. Michael has created, patented, and commercialized more than 100 various exercise innovations; his ad campaigns have aired in more than 120 countries, with sales exceeding three billion dollars. Michael also delivered the popular TEDx Series Talk, 'How to Design a Billion Dollar Product.' Tune in to hear Michael's unique approach to business, his latest ideas that are coming to life, as well as his new book, How to Create a Billion Dollar Product From Concept to Consumer.