In this episode Noah Fleming takes a deep dive into his book, Evergreen, where he reveals a way to create longer lasting relationships with customers.In his book Fleming provides a practical roadmap packed with strategies, stories, and tips on improving your business by cultivating deeper, more profitable relationships with your customers. The goal of the book is to teach you 3 significant rules that create loyal customers, how to build effective loyalty programs, and how to incorporate social media into any loyalty plan.This book is perfect for entrepreneurs who run a business based on building relationships with customers and need a simple guide for creating the best customer loyalty system.About Noah Fleming:“I am a Canadian who lives in Ontario Canada. I am also a father of two girls and married ten years now. In the business side of my personal life I am a strategic marketing consultant. I work with small to midsize companies but also with entrepreneurs personally mentoring and coaching them.I saw in my clients an addiction to the new customer mentality that we need to focus all of our efforts into driving people through the doors. I knew there had to be a better way to do it which inspired me to do my research and write about my findings.” – Noah FlemingFor a detailed summary of Evergreen according to Noah Fleming CLICK HERERelated Books:Customer Experience 3.0 by John GoodmanHigh Paying Clients by Trevor CraneNice Guys Finish First by Doug SandlerFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.