Embedded Finance Review

Evergreen: Can utility providers embed investment products?


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I spoke with Iven Kurz, CEO and founder of Evergreen.

Evergreen is a German asset manager that started with a direct to consumer investment product, but in the past few years it also partnered with various fintech startups. Most recently, it started to engage with various non-financial brands.

In this episode we discuss:

  • Why Evergreen started to engage with non-financial brands

  • How big the embedded finance opportunity for Evergreen could be

  • What type of non-financial brands could consider to offer investment products

  • How especially utility providers and travel companies are ideally positioned and what their product could look like

  • I hope you enjoy the podcast episode! If you have any thoughts or personal experience in the space, please reach out. I am happy to continue the conversation.

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    Embedded Finance ReviewBy Lars Markull