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In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies.

00:00 Introduction and Guest Welcome

00:22 Journey to Evergreen: From Launching to Evergreen Funnels

01:57 Creating and Evolving Online Courses

12:13 Live Launching vs. Evergreen: Key Differences

15:21 Evergreen Funnel Strategies and Best Practices

20:20 Market Sophistication and Positioning

24:30 Are You Ready for an Evergreen Funnel?

27:42 Conclusion and Final Thoughts