In this episode, Augie Johnston and Grant Ball discuss the differences between trending and evergreen videos on YouTube, exploring their respective impacts on channel growth and audience engagement. They emphasize the importance of understanding these video types to create a balanced content strategy that leverages both immediate trends and long-lasting evergreen content. The conversation also covers practical strategies for new channels, the pros and cons of each video type, and the significance of experimenting with different content approaches to find what resonates with the audience.

Takeaways

• Trending videos capitalize on current events.
• Evergreen videos provide long-term value.
• Shallow attention from trends can hurt engagement.
• A mix of trending and evergreen content is essential.
• Evergreen videos can generate consistent views over time.
• The YouTube algorithm recognizes trends and promotes them.
• Creating trending content can lead to rapid subscriber growth.
• Balance is key: 80% evergreen, 20% trending.
• Experimenting with both types can yield insights.
• Understanding your niche helps in identifying trends.