Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accounts to target and creates a dialogue between marketing and sales. But first, I had to ask, what does the director of audience mean??

Read more: http://technologyadvice.com/blog/marketing/making-the-most-of-predictive-marketing/