This GPT Life! Podcast

Every B2B Company Should Have a Strategic Narrative: Raj Sheth


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In this episode of 'This GPT Life', host Karthik talks with Raj Sheth, a seasoned entrepreneur and venture capitalist at Inuka Capital, about his journey from founding RecruiterBox, a B2B SaaS company, to making angel investments and eventually starting a VC firm focused on early-stage Indian startups. Raj shares insights from his entrepreneurial ventures, including the transition from B2C to B2B models, the importance of building a well-rounded founding team, and lessons learned in product development and go-to-market strategies. He also discusses the criteria and approach Inuka Capital uses to evaluate and support startups, emphasizing the founder's role and the innovative use of technology to create value in underserved markets. The conversation delves into branding, strategic narratives, and the importance of trust in B2B relationships while highlighting the potential of Indian startups in the global landscape.


00:00 Introduction to the Podcast

00:38 Guest Introduction: Raj Sheth's Journey

01:28 Raj's Early Entrepreneurial Ventures

03:03 The Birth and Success of RecruiterBox

06:09 Post-RecruiterBox Ventures and Return to India

08:47 The Importance of a Well-Rounded Founding Team

14:49 The Evolution of RecruiterBox

22:22 The Power of Branding in B2B

30:04 Transitioning from Founder to Investor

31:43 Choosing the Right Business Venture

31:55 The Cold Start Problem in Business

32:38 Scaling a Business: The Fly Data Case

34:30 The Art of Business Acquisition

34:51 The Journey of Fly Data: From Acquisition to Sale

38:49 The Role of Founders in Business Success

39:03 The Angel Investor Perspective

41:46 Investing in Startups: The Selection Process

47:44 The Role of a Venture Capitalist

50:33 The Journey of a Venture Capitalist

52:58 Closing Remarks and Future Plans

...more
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This GPT Life! PodcastBy Karthik Vijayakumar