<p>In this episode, Doug explores the current battle cry in retail that "every company is a data company". </p>

In this episode, Doug explores the current battle cry in retail that "every company is a data company".

<p>In this episode, Doug explores the current battle cry in retail that "every company is a data company".&nbsp;</p>

Every Company Is NOT A Data Company

Join Doug Stephens, Founder of Retail Prophet and author of Reengineering Retail: The Future of Selling in a Post-Digital World as he explores the fascinating trends, technologies and behaviors shaping the future of retail and commerce.

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Every Company Is NOT A Data Company

Every Company Is NOT A Data Company