This week, we get into the thing that separates work with soul from work without it. From copying the designers we admire to chasing critique over praise, we unpack what it actually takes to develop real taste and creative instinct. We also share stories from our own journeys, including a proper dressing-down, the danger of being told you're great too often, and the uncomfortable question of whether you have "the thing" or not.We get into:👉 Why creativity, talent and taste might be three completely different things👉 The case for tough love over empty encouragement when giving creative feedback👉 How copying the work you admire can help you find your own creative voice👉 Why curiosity is the best supplement for your creative muscles👉 The power of finding one central theme or metaphor before you start designing👉 Why stripping ideas back beats throwing everything at them👉 How bad do you really want it