Sometimes numbers will go up, and sometimes numbers will go down. Through these valleys, the slow movement might suggest your business is going through a rough patch— but take a close look at what you have, and realize what opportunities present themselves. On this episode of The Briefcase, Ric Tyler shares a little miracle from The County, and a lesson on how the customer matters more than the number. What You'll Learn

• In 2025, Aroostook County had fewer visitors. But the people who did come stayed longer, shopped more, and experienced more than ever before.
• There is a correlation between the way each customer is treated and how much they will give in return.
• Great customer service does two things: first, it encourages more spending, and second, it increases the odds of returning customers.

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