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Every Facility and Property Management leader should stop going to the marketing department with a “new” ideas
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The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.”
Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close.
That’s not an idea. It’s a strategy.
A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly.
In this episode, I share how “ideas” can actually hurt the marketing direction of your facility or property management company.
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By Javier Lozano, Jr. - Chief Marketing OfficerSend us a text
The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.”
Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close.
That’s not an idea. It’s a strategy.
A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack to execute it correctly.
In this episode, I share how “ideas” can actually hurt the marketing direction of your facility or property management company.