How do you tell your company’s story in a way that resonates with customers? In this episode, we learn marketing lessons from a failed Silicon Valley pioneer and two entrepreneurs who gained major success with minimal marketing budgets.
This episode features:

Chodi McReynolds, former Vice President of Operations at Osborne Computer Corporation
John C. Dvorak, author of Hypergrowth: The Rise and Fall of Osborne Computer Corporation and host of No Agenda
John Lawson, CEO of 3rd Power Outlet and Shoe String King and author of Kick Ass Social Commerce for E-preneurs
Slava Menn, Co-Founder of Fortified Bicycle
Jonah Berger, Associate Professor of Marketing and author of Contagious and Invisible Influence

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#4 Every Launch Is a Movement

Open For Business is a branded podcast from eBay and Gimlet Creative, about building a business from the ground up.

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A big part of building a business is hiring and then creating a workplace culture where your team members want to stay and grow with you.
Maybe you're a business of one, and you're thinking about making your first few hires. Or maybe you’re a team of 20 trying to double your staff to meet new demand. Whatever your situation, how you hire can impact who you hire and who you hire can impact your company culture in a big way.
In this episode of Open for Business recorded before a live audience in Austin:  How to create a company where people want to work and then scale that culture as your company grows.
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Live Show - Hiring, Firing, and Scaling: Creating a Workplace Culture

Every company knows what they sell. What’s harder to define sometimes is why? What motivates you beyond...money?  A great mission captures that reason behind why your business exists today. But it also leaves room for your company to aspire for more in the future. It can guide every single decision you make - whether you’re a business of one or one-thousand. In this episode we hear two very different businesses who have figured out how to present their company to the world and one that’s just starting out.
This episode features:
Andrew Linderman - founder of The Story Source
David Malott  - co-founder of Space Factory
David Riedel - co-founder of Space Factory
Michael Bently - co-founder of Space Factory
Tanya Moss - owner and founder of Tanya Moss jewelry 
Stephanie Shore - Chief Marketing Officer of Moo
For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness.
Thanks so much to Natalya Sverjensky, partner at Within People. 
Learn more about the SHINE Awards for Small Business and share your story for a chance to win at eBay.com/shineawards.
Check out ofblistener.com to take our survey and enter for the chance to win a Gimlet membership.
Our Sponsors
This episode is brought to you by BigCommerce — get a free, three-month premium store subscription by visiting bigcommerce.com/openforbusiness
This episode is also brought to you by ShipStation. Try it free for 30 days and get an additional month free by visiting visit ShipStation.com, clicking on the microphone at the top of the homepage and typing in “ebay”.
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#12 Who You Are, Not What You Sell

Recent research indicates that U.S. entrepreneurship is increasingly clustered in just a few metro areas. What can we learn from entrepreneurs outside those hubs? We hear from entrepreneurs in three very different places about how to make the most of wherever your business is located.
This episode features:
Chris Henry, Owner of Ear Candy Music
Marty Babayov, Founder and Owner of The Suit Depot
Channing Moreland, Co-Founder and CEO of EVAMore
Makenzie Stokel, Co-Founder and COO of EVAMore
Marcus Whitney, Founding Partner of JumpStart Foundry
This episode also cites facts and information from the studies and research:Economic Innovation Group: “The New Map of Economic Recovery”The Brookings Institution: “Metro Monitor: An index of inclusive economic growth in the 100 largest U.S. metropolitan areas” eBay Public Policy Lab: “Platform-Enabled Small Businesses and the Geography of Recovery”
For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness.
This episode is brought to you by BigCommerce — get a free, three-month premium store subscription by visiting bigcommerce.com/openforbusiness 
This episode is also brought to you by ShipStation. Try it free for 30 days and get an additional month free by visiting visit ShipStation.com, clicking on the microphone at the top of the homepage and typing in “ebay”. 
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#11 Embrace the Place

What happens if it all falls apart? Learn how to weather the storms of failure from two entrepreneurs who refused to give up, and have survived to tell their stories. 
Episode Notes:
This episode features:
Andrea Gönner - Co-founder of Garnwelt
Bo Fishback - Founder and CEO of Zaarly
Jamin Jantz - Director of Marketing at Zaarly
Jeff Morris - Early Zaarly employee, currently the Director of Project Management - Revenue at Tinder
For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness.
Thanks so much to Mashable, watch the clip that we featured in the episode here. 
This episode is brought to you by BigCommerce-- get a free, three-month premium store subscription by visiting bigcommerce.com/openforbusiness 
This episode is also brought to you by ShipStation. Try it free for 30 days and get an additional month free by visiting visit ShipStation.com, clicking on the microphone at the top of the homepage and typing in “ebay”. 
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#10 Surviving Failure

Less than 1% of companies get seed money from either venture capital or angel investors. So, how do regular people find the money they need to get their businesses off the ground? We bring you stories of how three entrepreneurs did it, complete with all the nitty gritty financial details. 
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#4 Every Launch Is a Movement

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