Explaining SEO to My Mom

We've all been there: a big family get-together, and your Great Aunt Rose asks you the dreaded question, "What do you do for work again?"

Those in the SEO industry know how hard it is to explain our line of work. So we made an episode about it. Listen to Norm Vogele and his mom, Lila (who has no SEO knowledge), discuss how she views search and SEO. We hope you get a giggle (or two) and a fresh perspective on how non-industry experts view SEO.