Greg Bro wrote a children's book. But it looks a lot like a business coaching framework to Zak!

In this episode, Zak sits down with Greg, author and illustrator of Every Shape Has a Place and Every Shape Has a Feeling, to talk about the leap into entrepreneurship, how his kids sparked the whole thing, and why forcing yourself into the wrong shape never works, in business or in life.

Your shape already has a place. Turns out, it has a feeling too.

Find Greg and the books at bruteoptimism.com | Instagram: @bruteoptimism