Welcome back to The Curious Consumer! This week, we've got another roundup of protein launches (shocking!)—but this time from some unlikely sources. Plus, we're exploring how Target became the new go-to retailer for emerging brands, actually exciting innovation from a food tech company, and the future of THC bevs.

The breakdown:

00:00 Intro02:07 Starbucks and Dunkin take protein04:15 Beyond Meat's new protein beverage?09:45 Prebiotic. protein. soda.12:50 PRIME enters protein15:12 Why Target is the new hub for emerging brands27:40 Innovation that EXCITES.31:05 Spiked Gatorade??34:54 THC/hemp ban legislation update38:32 Consolidating brands

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