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Every Social Media Platform Plays by These 3 Rules
Every social media platform plays by the same set of rules.
Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same.
The main idea is this: what you put in is what you get out.
And while success on any given platform may vary depending on the style of content that’s prioritized, if you truly want to grow on your social media platform of choice, there are three main ideas you’ll want to remember:
Quality, consistency, and engagement.
Step one: quality.
People don’t care about what you can do. They only care about what you can do for them.
As a creator, it is your job to figure out what kind of value you can deliver to others on the platform(s) of your choice.
When people get value from your content, they are more inclined to stick around for more content in the future because they believe it will bring them value as well, thus creating a positive feedback loop.
And since every social media platform is built around a mathematical algorithm that auto-suggests content, a positive feedback loop is exactly what we want.
Step two: consistency.
Social media is really nothing more than a numbers game.
The more you create and share, the more opportunities you have to succeed.
And interestingly enough, this output of content is also how you up the quality of what you do.
If you keep showing up, you will naturally improve, so will your results, and so will the algorithm’s understanding of what you do.
Step three: engage.
Connecting with your audience is the great social media unlock.
Reply to every comment, answer every DM, and seek to establish relationships with the people who invest their time into you and what you do.
Not only will this naturally boost your growth on the platform, but you will learn even more about what your audience wants more of, thus creating an even greater positive feedback loop.
And as you already know, positive feedback loops are the name of the algorithmic game.
Watch the original video on my YouTube channel.
Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!
View all episodes
By Tom DuPree III
5
33 ratings
Every social media platform plays by the same set of rules.
Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same.
The main idea is this: what you put in is what you get out.
And while success on any given platform may vary depending on the style of content that’s prioritized, if you truly want to grow on your social media platform of choice, there are three main ideas you’ll want to remember:
Quality, consistency, and engagement.
Step one: quality.
People don’t care about what you can do. They only care about what you can do for them.
As a creator, it is your job to figure out what kind of value you can deliver to others on the platform(s) of your choice.
When people get value from your content, they are more inclined to stick around for more content in the future because they believe it will bring them value as well, thus creating a positive feedback loop.
And since every social media platform is built around a mathematical algorithm that auto-suggests content, a positive feedback loop is exactly what we want.
Step two: consistency.
Social media is really nothing more than a numbers game.
The more you create and share, the more opportunities you have to succeed.
And interestingly enough, this output of content is also how you up the quality of what you do.
If you keep showing up, you will naturally improve, so will your results, and so will the algorithm’s understanding of what you do.
Step three: engage.
Connecting with your audience is the great social media unlock.
Reply to every comment, answer every DM, and seek to establish relationships with the people who invest their time into you and what you do.
Not only will this naturally boost your growth on the platform, but you will learn even more about what your audience wants more of, thus creating an even greater positive feedback loop.
And as you already know, positive feedback loops are the name of the algorithmic game.
Watch the original video on my YouTube channel.
Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!