Everybody else is wrong was a major solo exhibition of new work by Iain and Jane in Pavilion, a 2,500 sq ft old arcade on Montreal's high traffic main strip. Everybody else is wrong is a process-led project, produced in Montreal with mass public participation. In the month leading up to the exhibition a flyer, newspaper and magazine campaign targeted the local community. Participants were invited to make a 'mix-tape' for someone they love or have loved (requited or otherwise). The submitted inlay cards for these tapes were collated and displayed throughout the show's duration, alongside a 30 minute single channel video work, Everybody else is wrong, and a series of 13 large poster works.
In the week before the exhibition opens Iain and Jane filmed 13 people talking directly to camera about what some of the songs on their tapes mean to them, about the person they made the tape for and about how the music they've selected operates in their relationship. This footage was then be edited on site into a fast-paced dynamic video work, which jumps back and forth between participants, drawing implied relationships, dropping into abstract declarations, confessions and half-baked narratives. All references to the 'act' of making the mix-tape are removed magnifying the words of the participants and their inability to express their intentions and emotions becomes gut-wrenchingly familiar.
Pavilion is an ambitous curatorial project initiated by Robin Simpson and Maryse LaRiviere. It is a temporary structure that acts as a nomadic cultural centre. While focusing on contemporary art it also lends a sympathetic ear towards emerging music and other public arts such as fashion. Pavilion is a cross-cultural space that embraces the relationships between street culture, pop-culture and the visual arts.
Everybody else is wrong, the video work, was screened in the space throughout the exhibition with seating for visitors. The inlay cards from the 13 film participants were made into large poster prints and exhibited around the space.
During the exhibition of Everybody else is wrong several events were organised in the space to attract the community into the space - including performances from emerging Montreal-based bands Wolf Parade, The Arcade Fire and The Hidden Cameras.
Each night when the exhibition space closed the front windows of the space became a screen. And, overnight a series of slides of sumitted inlay cards were projected onto a screen in the front window of the space, viewable from one of Montreal's busiest streets.
For more information please visit: http://www.iainandjane.com