There are two types of people that usually engage a coach, someone who wants to get ahead of everyone else quickly, the other is someone who has seen they need help overcoming weakness or struggles. The key is that Both are ready and willing to put the work in to get to where they want to be.
Galatians 6:9 And Let us not grow weary of doing good, for in due season we will reap, if we do not give up.