In this special edition of the Education Marketing Leader podcast, our book club welcomed a very special guest.

Ann Handley joined us live to discuss her bestselling book Everybody Writes and engage directly with higher education marketers from across the country.

Ann didn’t just stop by. She stayed, listened, and generously gave her time to react to audience insights, answer questions, and expand on the ideas that have shaped how so many of us think about writing and marketing.

The conversation covered:

• Why writing slowly can actually make you a better marketer
• How empathy for the reader changes everything
• Why Charlotte’s Web might be the best marketing story ever told
• The difference between writing more and writing with intention
• How stronger writing builds trust, connection, and clarity

This wasn’t a traditional interview. It was a real book club conversation. Marketers sharing takeaways.

Ann responding in real time.

And a reminder that better writing starts with caring about the people you’re trying to reach.

If you care about content, storytelling, and creating marketing that actually connects, this is a conversation worth watching.