This week, Jon Marshall, COO of Deep Roots Harvest joins the Cannabis Equipment News podcast to discuss why he stopped fighting forest fires as a smoke jumper and forecasting avalanches to become a cannabis industry executive.

Also: 

• The transition after Deep Roots acquired The Source in 2024.
• The state of the Nevada cannabis market.
• Why you must do no harm, stay flexible and keep an open mind after an acquisition.
• The marketing tactics and promotions that win business and new cannabis customers.
• Expectations for real regulatory change.
• The benefits of a "one plant solution" for the marijuana and hemp markets.
• The tech stack that makes his life easier

Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at [email protected].

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