In this episode of The Live eCommerce Podcast, Nicolas and Matt welcome a very special guest: Luna, the creative force behind Circle Boutique — a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store — she’s cultivated a thriving community of creativity, self-expression, and ritual.

We explore:

• 🌙 Luna’s journey building Circle Boutique from passion to community hub

• 🔮 How ritual and artistry shape customer experience in retail

• 🛒 Live shopping as both a slow-and-steady journey and a space where bold leaps can succeed

• 🎥 Lessons for brands looking to integrate storytelling and authenticity into video commerce

Whether you’re a retailer, marketer, or simply someone who loves magical experiences, this conversation will leave you inspired.

• Connect with Luna & Circle Boutique: https://circeboutique.com/

• Follow The Live eCommerce Podcast

• Learn more about shoppable video with eStreamly

Hit play and discover how everyday rituals can transform shopping into something truly magical.